About Start Racing
From the Street
to the Track
We're a NorCal crew of car people on a mission to get more drivers off the street and onto the track, the right way.
How It Started
It Started in the Grandstands
Watching GT World Challenge America at Sonoma Raceway, we kept asking ourselves the same question: how do regular people actually get out there and do this?
The answer was harder to find than it should have been. Track days were out there, but the information wasn't. Nobody was explaining how to sign up, what to bring, or what to expect. Meanwhile, people with real passion were taking it to the streets because they didn't know there was a better option.
So we decided to fill that gap ourselves.
Our Mission
Closing the gap between car enthusiasts and the race track.
We believe everyone with a passion for driving deserves a safe, legal place to push their car, and that the hardest part is just knowing where to start. That's what we're here for.
By the Numbers
What We Do
Content
Track day vlogs, beginner guides, installs, and builds, all filmed so you know what to expect before you go. If you've ever wondered what a track day is really like, we'll show you.
Community
More Than Content. It's the People Who Show Up.
Events
We're at every NASA NorCal weekend and host our own meets, like our charity meet supporting Stanford Children's Hospital.
Hospitality
Our paddock area is open to everyone. Free food and drinks, good people, and all your questions answered.
Get Involved
Join our Discord, come say hi at an event, and bring a friend who's been talking about doing a track day for way too long.
Partner With Us
Reach Drivers the Moment They Start
Our audience is buying their first pads, their first helmet, their first track day. We put your brand in front of them on screen, in the paddock, and on the cars they follow every week.
Who's Watching
Instagram audience insights
Where They Are
- United States 64.9%
- United Kingdom 3%
- Mexico 3%
- Canada 3%
- Australia 3%
What Partners Get
Content
Long-form features, installs, and track testing that show your product working, plus season-long updates on how it holds up.
At the Track
Our hospitality area runs all day at every NASA NorCal weekend. Your product gets seen, touched, and talked about in person.
On the Cars
Logo placement on team cars, our tent, and merch, showing up in every photo and video we shoot.
Tracked Results
Custom discount codes and affiliate links, so you see exactly what we drive.
Brands That Run With Us
Let's Build Your 2027 Season Together
We only work with brands our community actually uses. If that's you, let's talk.
Let's Talk sales@startracing.us